25 Absolute Best Freebie Ideas For Holiday Decorators
I’m one of those Christmas people; the kind that has seven decorated trees up by the second week of November. I love the holidays and I love seeing the creative work of holiday decorators. Holiday decorating is a fast-growing field. It’s a service that’s been around for a while, but is starting to appeal to a much wider audience. That means this is the perfect time for you to grow your email list with potential customers. These freebie ideas for holiday decorators can help you grow a year round email list.
Why Your Holiday Decorating Business Needs A Freebie (aka A Lead Magnet)
1. Develop leads for your business.
Freebies (aka Lead Magnets) are valuable downloads you exchange for getting someone’s email address. Lead magnets are the number one way to grow your email list. If you have an email list and no lead magnet, then my friend, you do not have an email list.
Email lists are a great way to develop leads for your business, especially for holiday decorators. Since your work is seasonal, you can nurture your email list throughout the year so that when it comes time to book your seasonal service, they are primed and ready.
2. Grow your website traffic.
Freebies are a great way to grow your website traffic. You can advertise your freebie on social media, directing people back to your website in order to sign up. This helps grow your visitor count during this initial visit to your website.
Now that you’re able to email them, you’ll have countless opportunities to redirect them back to your website. Website traffic is sales gold. Whenever we can get them back to your website to book, we definitely want to.
3. Create a passive revenue stream.
Since lead magnets lead to email lists, your freebie can lead to a passive income stream. Your newsletters should be promoting your services in a number of ways, but they’re also an opportunity to share affiliate links.
Whether you always include a section about what you’re buying now or what to buy to make a Christmas tree look like your latest design, your newsletter is a great way to market your affiliate links to a captive audience.
My Curated List of Freebie Ideas for Holiday Decorators
1. Holiday Decorating 101: A Beginner’s Guide Ebook
A short and simple book with the basics of decorating. You can design this in Canva and then make it a simple digital download.
2. The Ultimate Holiday Decorating Checklist
People love a checklist, and you likely already have one you operate off of! Use your experience to make a giant, comprehensive checklist.
3. Holiday Decorating Inspiration Guide
You could make this a broad inspiration guide or break it down into styles to keep it more organized. Make sure to credit where you go the inspiration from (creatives always support other creatives), but also be sure to include some of your work.
4. 5 Minute Decorating Projects for Christmas
This is a great idea for helping people help themselves. Give 5-10 examples of how people can decorate a small space in five minutes.
5. Step by Step Guide to Setting The Perfect Holiday Table
Tablescaping is perennially popular, making this a no-brainer. You can also use affiliate links to help make you some income.
6. Holiday Decorating Ideas for Every Room
Some people need each room spelled out for them. Break down each room and give 1-3 ideas for each. Be sure to sprinkle in your own images.
7. Holiday Decorating for Small Spaces: Make Every Corner Festive
We all have those odd nooks and crannies that are hard to decorate. Give ideas for general spaces or focus on something like bookshelf styling for the holidays.
8. Create Lasting Memories: Family-Friendly Holiday Decorating Activities
Holidays often revolve around family, and you can be the supporter of that. Give a couple of ideas for how to make lasting memories in the holidays, and talk about how much easier that is when you hire a professional to do the decorating.
9. Repurposing Everyday Items into Creative Christmas Vignettes
Vignettes are one of those things that most people would love to do, but they need it spelled out for them. Give a few examples of easily duplicated Christmas vignettes.
10. Holiday Decor Storage Solutions: Keep Your Decorations Safe Year-Round
This is an excellent opportunity to share some affiliate links. Plus, this is a lead magnet that will be helpful year round- especially if you include storage ideas for most major holidays.
11. Sustainable Holiday Decorating: Tips for a Green Celebration
Sustainability is a watchword in the interior design industry, and it’s popping up more and more in holiday decorating. Be the go-to source for these ideas.
12. Hygge Holiday Decor: Cozy Up Your Space for the Season
Hygge is another trending word, so why not get more traffic? Create a selection of ideas (maybe by room) for how to keep the holidays cozy.
13. Minimalist Holiday Decor: Simple Yet Stylish Ideas
Minimalism as a decor style is seriously picking up steam, and a lot of people have a hard time translating that to the holidays. Give some creative ideas for how to do beautiful holidays with minimalism.
14. Holiday Decorating Dos and Don’ts: Expert Advice for Stunning Results
Everyone wants tips and secrets from an expert. Share some of your favorites that most people have never heard of and you’ll help foster a sense of trust among your readers.
15. Festive Front Porch Ideas: Welcoming Holiday Decor Inspiration
Since most holiday decorating services focus on the indoors, give some ideas for the outdoors. You can use this opportunity to talk about how they can enjoy that part since you’ll have the indoors covered.
16. Holiday Decorating with Color: Inspiration for Every Palette
I love a color-based decor book. Christmas palettes are opening up, so give clients a look book of your work broken down by color.
17. A Season of Celebration: Holiday Decor Inspirations from Around the World
Be the Christmas expert and share some holiday decor ideas from around the world. If you’ve got images of your own work, be sure to include them.
18. Holiday Decor for Pet Owners: Keeping Your Furry Friends Safe and Happy
Pets are a big worry for owners who are introducing a lot of decorations at the holidays. Show that you care about their whole household by giving them dos, don’ts, and ideas for keeping their pets safe during the holidays.
19. Creating a Winter Wonderland: Snowy Decor Ideas for Indoors
Snowy decor is fun but messy! If you have some tricks for decorating with snow (or snow lookalikes) share them with your potential audience.
20. Holiday Decorating with Technology: Smart Solutions for Modern Homes
This is a great way of sharing your tech-savvy decor knowledge. Share ideas for how people can use their smart homes to make the holidays easier and how your decorating services include smart home set up and integration.
21. From Classic to Contemporary: Holiday Decor Styles Explained
Interior decorating styles are confusing to most lay folk. Clear up some of the confusion by explaining through words and images what each holiday decor style is and looks like.
22. DIY Advent Calendar Ideas: Countdown to the Holidays in Style
Advent calendars are a big tradition, but often one that people want new ideas for. Share several ideas of DIY or shoppable advent calendars. (Include affiliate links when you can!)
23. Creating a Coordinated Holiday Look: Matching Decor Across Rooms
Creating a cohesive holiday look is something that holiday decorators are uniquely adept at, so put that to work for your business. Share a few simple ways of making a holiday design look seamless across an entire home.
24. DIY Holiday Gift Wrapping Ideas: Creative Ways to Present Presents
Since gift wrapping is adjacent to holiday decorating, this is a great idea for a freebie if you don’t want to strictly focus on design. Share your creativity and ability to play with color and pattern through gift wrap ideas.
25. Holiday Decorating for Book Lovers: Literary Inspirations
This is an idea that can be targeted to any audience: book lovers, a local university fan, golfers, etc. If you notice that your current or ideal customers often share a passion, use this as a way to reach more of that niche audience.
Email List Set Up For Holiday Decorators
You’ll need an email list/newsletter platform to work with. FloDesk is the best I’ve worked with. It’s what I use and what I recommend for my clients. They offer email templates so that anyone can easily design a good-looking marketing email and the workflow setup is very intuitive. As a small business who works with other small businesses, I love any service that empowers non-tech people to be able to DIY it. For some clients though, who prefer someone else do all their tech setups and integrations, I offer a small set up and design package to get your email marketing platform set up and integrated into your business. Reach out if you’re interested in that!
How and Where To Share Your Holiday Decorating Freebie
1. On your website
Your freebie should absolutely be on your website! In several places. I recommend adding it to your footer, your link in bio page, on each blog post, and in a few smaller sections on pages that are relevant.
2. Social media platforms
You’ve already got it added to your link in bio, which is great. Now make sure you’re posting about it. I also recommend making multiple Pinterest posts about your freebie since that’s a great audience for decorating enthusiasts.
3. In any digital collateral you use
This is getting into the real nitty gritty of your marketing plan, but it’s an important part to remember. If you have a digital client onboarding packet or other digital material that goes out to potential or booked clients, be sure to include an encouragement for them to sign up for your freebie. This is an already interested audience, which means you want to keep in contact with them so that they can purchase later or come back to you as a repeat customer.
Now, are there successful holiday decorators operating without an email list? Of course. But if you want to nurture your business for the long term, developing an email list is non-negotiable. Use one of these freebie ideas for holiday decorators to start speaking to potential clients year round!
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Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
