The Best Interior Design Website Templates To Grow Your Business
by emily piepenbrink
I love it when I get to work with interior designers on their web design or marketing projects. Interior designers have such a visual vocabulary and a holistic way of looking at the larger picture. It makes my collaborations with them so much fun! So when an interior designer reaches out to me about a website, I get excited. Interior designers, please hear me, your website should be a visual feast! And to achieve that, it doesn’t even need to come close to breaking the bank. I’ve rounded up the best interior design website templates that will help explode your business.
Websites are one of the most successful sales converters in your business. Especially if you’re a visual creative. It’s your chance to show people exactly what they’re going to get when they work with you. So you can have the greatest portfolio in the world, but if your website is poorly structured, missing vital elements, or just plain ugly you might as well resign yourself to a low sales year.
I create custom Showit websites as well as customize Showit templates. And, frankly, if you’ve got a tight budget for a new website, go with a template! With a great template (and then having me customize it so it is perfectly tailored to your business), you’re going to be set up with a higher converting website for years. Yes, I said years.
Must Haves for Your Interior Design Website
Interior design is a massively growing industry, and research projects only bigger growth over the next decade. Investing in your business now, even if you want to grow slowly, is going to have big returns. So let’s make sure your interior design website is at least going to include the basics:
- Home Page : Your home page is the first thing most potential clients will see of you and your business. It should be eye-catching and functional. It needs to include clear navigation (which will help your SEO), share an introduction to your business, and give a prominent call to action (CTA).
- About Page : The about page is a chance for those who are interested in your services to learn more about you and your unique value proposition. Share why working with you is superior and your unique approach to interior design.
- Service Page(s) : If you have an interior design website that doesn’t have a service page, you’d better be so well known that you never plan to make a sale off of your website. A website without a service page is junk mail. A service page let’s potential customers know what you offer, an estimate of the cost, and how it all works. Don’t assume they know! Also, service pages are one of your SEO workhorses.
- Portfolio or Gallery : You must share your work. Show future clients the quality of work you’re capable of, your style, and how stunning the final product is.
- Contact Page : If no one can reach you, you can’t get booked. That’s simple, but you’d be surprised how many websites are lacking a functioning contact page- let alone a good one.
- SEO Capabilities : One of the reasons I love creating websites and customizing templates on Showit is the SEO capabilities. I always help my clients with a successful and functioning website design to help their site mapping and site speeds. And, with Showit, I can also help them with some basic SEO titles and meta data. You’re going to start out ahead in the organic search game.
- Blog Capabilities : Even if you don’t want a blog to start out with – which is fine, not everyone needs one – it’s good to have the option down the road. With Showit, I can make sites for clients without a blog and still leave them the option to add one whenever they’re ready to start.
- E-Commerce Capabilities : As an interior designer, you’re mostly working a service-based business, but things change and revenue streams must be added. With a custom Showit website or customized Showit template, you can integrate with Shopify as your business grows.
- Testimonials : This is another thing so many businesses forget to include. Including reviews or testimonials on your website is essentially sharing all the best press. People will trust a stranger’s review, so make sure they get to see it!
- Professional Affiliations : Having an intentional place on your website to share any professional affiliations or credentials or press is key. This establishes you as a professional or even, an expert.
What To Include on Your Interior Design Website To Set Yourself Apart:
So those items are what I would consider the basics. You must have those things on your interior design website to even remotely look like a capable professional. Now, here’s what you need to include on your interior design website to push yourself to the head of the pack.
- Your Process : Write out a clear overview of your design process and how your client fits into it. Literally walk them through the initial consultation through the project completion. If you can include timelines and details, even better. No one likes jumping into the unknown, so if you can share your process clients will be much more likely to book because they understand it.
- Frequently Asked Questions : Interior design is an industry where designers know a lot of inside baseball. Share some of that industry knowledge with people. Share information about your business and costs. If you get frequent repeat questions to your inbox or during consultation calls, include that in your FAQs.
- A Blog That Benefits Your Clients : So having the possibility of a blog is a must-have, but actually having a blog is a giant plus. You can use your blog as an extended portfolio, sharing smaller projects or parts of larger projects that people otherwise wouldn’t see . You can also use it as a value-add to both past and future clients. Include information about decorating for seasons or holidays, or how to clean particular surfaces, or about what trends are coming up. Blogs are great for SEO and marketing strategies.
- Design Style & Philosophy : The name of the game is sharing. Future clients want to know if you have a set style or if you want to work with their vision. Do you like new homes? Do you only work on entire homes or would you take on just a kitchen? Share, share, share.
- Newsletter Signup : Get those emails. Even if you don’t have any plans for a newsletter now, you’ll never be sorry to have someone’s contact information for future offerings. Your website is a key place to capture email leads.
- Video Content : I will never forsake the power of a phenomenal photograph, but video content is increasingly important. I love that Showit let’s me embed videos into clients’ websites. It adds a big wow factor.
- Industry Insider Page : This is often something I recommend we add and hide in the footer of an interior designer’s website. This is a kind of home page specifically for any connections within your industry. It encourages collaborations between you and other companies or brands.
IMO The Best Interior Design Website Templates
The best option for new interior designers. I love this template for interior designers who only have a couple of projects under their belt, but who are looking to grow- especially in the luxury space. It’s a clean design that can feature your great photos, but doesn’t rely on images alone.
The best option for an interior designer of few words. If you like letting your work speak for itself, this is the website template for you. You’ll get a chance to show your work in style, but the site design doesn’t require a lot of copywriting. It’s a good way to share your work while you keep building your profile.
The best option for an interior designer who’s making a name for themselves. This is a highly editorial template and is perfect for the interior designer looking to work in the media. Whether you’re working to book television or print media spots, this website has a built in PR boost. You’re going to look like you belong.
The best option for the interior designer who’s growing a social media following. This template is rich in style, color, and connection. If you’ve been focused on growing awareness for your business via social media and want something that feels like it has that same energy but more substance, this is the template for you.
The best option for a luxury interior designer with several projects to share. This template has built in style which will translate to your brand. It has a beautiful portfolio page layout and the homepage offers some great ways to feature your work. This is a template that will present you well and help you grow.
The best option for the interior designer who’s done good work and is looking to connect. This is a very clean, very stylish traditional website template. You’re going to present yourself well and come off as professional. Plus, the design incorporates many ways for you to connect with potential clients.
The best option for an interior designer who offers something different. Maybe you only source chairs. Maybe you only design green spaces or conservatories. Maybe you specialize in one very specific aesthetic. This is the template for you. The design is modern and original but still relatable.
A beautiful website design is a strategic asset for an interior designer. It’s a digital home for your business, which reflects your design aesthetic and style. It’s a bridge that connects you to your clients, and the first impression of trust and credibility. A thoughtfully crafted website design can transform visitors into loyal clients. In an industry where appearances matter, a stunning website design will grow your business into the one you’ve been dreaming of.
When To Get A Custom Website Designed For Your Interior Design Business
Knowing when to upgrade to a custom website design for your business is something that’s instinctual. Most business owners can tell when their old website just isn’t doing it for them any more.
If you need a hard and fast checklist, I’d say if you meet any of these qualifications it’s time for a custom website design.
- You’ve been in business long enough that you know exactly who you love working with and exactly what you’re wanting to accomplish in the next three to five years. I mean that you can pinpoint EXACTLY what you’re wanting to accomplish, not just that you’re trying to get more clients and do more of X service. I mean that you know you’re wanting to do these 3 things in the next few years and part of getting there is moving yourself out of the pack. Then you need a website that can strategically and visually work with you.
- Your business has evolved into a luxury space. Template websites can be customized so much that they really are great for many businesses, but when you move into a realm where you are able to say, I’m the expert; I’m the top dog; I’m the go-to for X, you can’t have even remotely the same website as someone else. Tragic.
- Your business is unlike any other. If you are going against the grain in your industry, you need a website that echoes that. Similarly, if you are a visual creative with an aesthetic that is your moneymaker, you need a website that highlights your uniqueness.
I’ve worked with some great interior designers, whose template customizations help them gain momentum and recognition in their field. I’ve also created several custom website designs for interior designers who were ready to take that leap. If you’d like to see a few of those custom website designs for interior designers, check out:
Now Is the Time to Invest In Your Best Possible Website
I want you to have the best interior design website possible. Like, when you share it with your friends, I want one of them to see you across the supermarket and yell over to you how incredible your new website is (that’s happened to one of my clients!). If that’s something you’re ready for, reach out to me! Fill out my contact form and let’s get into it. Whether you’re wanting a custom site or for me to help you turn a good template into a killer sales-converting website, I’m your gal.
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I believe we are called to a life of creativity, and I’m trying to show up for that every day. When I’m not designing website templates, brands or illustrations, I’m getting my glitter shoes metaphorically muddy with my own artistic pursuits. I’m a maker, a quilter, a Christmas enthusiast, a baker, and a truly abysmal (but passionate) gardener.
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