Information & Ideas for 
Your Business Journey

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Lavender Fields Designs

BRAND DESIGN + CUSTOM WEBSITE DESIGN The elements of this design are rooted in this interior designer’s love for soft linens, light neutral palettes, and an affection for all things French.

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Sun + Stars Party Boutique

BRAND DESIGN, PACKAGING Sun + Stars Party Boutique is an online party supply shop, but one that has plans to begin financing a brick and mortar store. This rebranding was important for both reinvigorating sales after a year of quarantine and also for enticing investors. Because the majority of their customers are Gen Z and […]

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Stephanie Baker, Realtor

BRAND DESIGN, STATIONERY Stephanie Baker is a Chicago-based realtor who specifically focuses on art-forward clients. She needed a new brand that felt modern but also set her apart from the city’s myriad of traditional home sellers. I developed a realtor brand design that was inspired by French artist Henri Matisse’s cut shapes. These abstract forms […]

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Less- Professional Organizers

WEBSITE DESIGN Amy Davis, the CEO and lead organizer of LESS, had a business that had outstripped her website. She had a constant stream of new clients, the data to recognize that she needed to offer new and updated services, and a plan for the next five years of her business. That makes for an […]

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Vidov West Salon

BRAND DESIGN Vickie Vidov has been styling hair in NYC for decades, and she has built a successful business and devoted client following. Following the chaos of 2020, she opened a new salon in the West Village and needed a rebranding that felt like fresh start without losing the heart of her business.  Collaborating with […]

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Huntsville Shakespeare

BRAND DESIGN, MARKETING COLLATERAL, ARTS MARKETING Huntsville Shakespeare, or HSV Shakes, is the brain child of two actor-educators, who wanted to create more opportunities for artistic endeavors in their community. While summer Shakespeare festivals are popular and crowd-pleasers, HSV Shakes set out to be more intrepid and inclusive in both it’s performances. They seek new […]

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Jayde J. Smith Events

BRAND DESIGN, SOCIAL MEDIA DESIGN, MARKETING COLLATERAL Jayde started her own business after working several years for other event planning firms. She needed branding, a printed booklet that acted as advertisement and investment guide, stationery for handwritten notes to beloved clients, and Instagram story templates. She wanted her wedding planner brand design to convey her […]

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