The Best Showit Website Templates For Social Media Managers
True story: I’ve worked with a few solopreneur social media managers who were just starting their business. Within six months of their new site being up, they were fully booked and had already raised their prices. So, I’m a big proponent of leveraging an incredible website in this particular field! This blog will go over what you need on your website and my picks for the best Showit templates for social media managers.
Your field is booming, and it doesn’t look like it’s going to slow down any time soon. If you can establish yourself as a professional social media manager who can handle both the creative and analytical sides of content creation, you’re going to be successful. You’re also going to be busy. All of us small, creative business owners know that because we’re working on our client’s projects, we almost never have time to work on our own business.
Because of that, you need a website that you can set up and tailor once, and then not need more than minor tweaks (like changing your prices). That way, you know your business looks good and your website is converting potential customers- allowing you to focus on your clients!
Must Haves for Your Social Media Management Website
These things are what I would consider a great starting place. I know it’s tempting as a social media maven to only use your Instagram or TikTok as your business page, but that isn’t going set you up for a stable, long-lasting business. You need to own your domain, your website, and all of that analytical data about your business.
So, here’s what I absolutely want you to have on your website. Seriously, cross off all of these items!
- Home Page: Your home page is usually the first digital impression you get to make. Even if someone sees you on your social media, what their determining factor is in purchasing is your website. That means your homepage needs to draw people in, and quickly. Your best photos and shortest, catchiest copy should be here. Use this page to quickly attract people and direct them to the page that they’re looking for.
- About Page: As a Social Media Manager, clients are going to work directly with you in some capacity, so they’re going to want to know who you are. Use your about page to explain how you got into this business, who you serve, and a few personal details about your non-work life. When the goal is to attract your ideal clients, your about page can help you connect with them before you even directly speak to them.
- Service Page: It’s unreal to me how many people don’t have a service page. If you want people to book you, they need to know what you do. Explain each of your services. Talk about what deliverables come with each. And, at least put a starting price for each service. Give potential clients the information they’re actively craving.
- Testimonials: We all trust word of mouth recommendations over anything else. Sharing your best reviews and testimonials is setting things up in your favor. Readers will get a sense of what it’s like to work with you and what they’re future outcome will be. If you can, share a link to their work or a blog about their work and results so readers can dig deeper into your work.
- Contact Page: Another website page that so many people are missing. You need a contact page with a form and a listed email address. This is one of the ways website readers decide if a company is legitimate. That also means springing for an email address that ends in your domain instead of gmail.com.
- SEO Capabilities: You cannot be a social media manager and shrug off your search engine optimization. One of the reasons I love working on Showit websites is that we can do so many things in the initial set up to increase your SEO. I can help you with your site titles, meta data, site speeds, and text properties. This will help your business website start out on the best foot possible.
- Blog Capabilities: A blog is a great way to grow website traffic. Even if you’re not quite ready to add one to your site, it’s a good idea to have a site where one can be added easily. This is another reason I love Showit. We can set up all of your blog elements but simply hide them until your business has the time and energy to get your blog going.
- E-Commerce Capabilities: As a small business owner, your revenue streams are going to grow and change with the seasons. You need a website where integrating e-commerce options is easy. With Showit, we can integrate a Shopify site (or link to Etsy, Society6, and other online shops) easily. It’s good to plan for a successful future!
- The Platforms You Work On: Share with your readers which social media platforms you work on for clients. Please, please, please make it clear what social media platforms you work on! This is one that seems clear, but is often not. And as social media platforms merge and change, it’s something you should be very clear about.
What To Include On Your Website To Set Yourself Apart As A Social Media Manager
So if those previous 9 things are the must-haves, these are the things that are going to immediately level your business up. I had a mentor once tell me, “50% of doctors graduated in the bottom half of their class.” What she meant by that was, of everyone out there doing a job, half of them are the least qualified to be doing it.
Your potential clients are trying to suss that out about you the second they come in contact with any part of your brand. Are you capable? Are you trustworthy? Are you enjoyable to work with? Are you going to make me more successful on my social media?
Don’t leave any of those answers to chance. Show yourself in the most professional light, and as much as possible give direct answers to those questions on your website. And, more importantly, back up what you’re telling them by showing them (through superior website design) that you are the best choice for them.
- Social Proof: As an experienced business owner, I know social media is a fickle beast. I also know that it’s rarely proof of a financially successful business. However, as a social media manager you know people are coming to you to get their numbers up. Any time you can show how you took a client’s Instagram from 300 followers to 3000 (or any considerable growth in a certain amount of time) you should be sharing. You can also talk about how their actual sales grew or their contact form conversions increased. Use your best numbers to show how your social media work helped your clients.
- Your Process: Social media is the bane of so many brands’ existence. And that’s great for you and your business, but it means that some extra attention to your process will go a long way. Potential clients want to know how hiring a social media manager works and what you do and do not do. Give them this information in a cheerful, professional, and non-condescending way. This can go a long way in converting leads!
- Frequently Asked Questions: Remember how we talked about how readers are trying to suss out who you are and if you’re good at your job? An FAQ section is a great way to show your experience and expertise. Answer questions you often get from clients or from initial consultations.
- An Educational Blog: So having the option for a blog is a must-have, but actually following through and making your blog is gold. Social media platforms change constantly, so have a blog that shares how-tos and other helpful tips. It may seem counterintuitive to share your secrets, but it’s actually the opposite. Potential clients will see your knowledge as proof you’re good at your job and your sharing of information as proof that you’re a person who sincerely cares about their clients.
- Your Approach to Social Media: Again, the nature of your business being social media really makes your job different in several ways. Everyone, business or otherwise, has strong feelings about social media. If you can find a place and a way of sharing your brand’s approach and feelings about social media and social media marketing, it’s going to give your potential clients a great sense about you. It’s going to humanize you in an industry that is so often dehumanizing.
IMO The Best Showit Templates for Social Media Managers
The best option for the social media brand that serves luxury clientele. If your key clients operate in elevated industries, this template places you in that same visual space. It includes opportunities to showcase images and copy but revels in beautiful white space.
The best option if you work with larger corporations or more corporate-like clients. The design is clean and professional but still has style. This template also has lots of built in opportunities to highlight the various offerings and details of your social media business.
The best option for social media businesses who are approachable and keep up with the trends. This template is punchy and powerful. If you are a solopreneur or a small social media management business, this site can highlight your hands-on approach while still giving your professional clout.
The best option if you’ve been in the business for a while. This template knows what it wants and is the perfect workhorse for a social media manager who feels the same. It’s got pages for all of your needs and a clean and chic design.
The best option if you work with a wide range of clients and businesses. This template was designed with social media management brands in mind, so it’s got the works. You’ll have everything your clients expect to see in a future collaborator and more.
The best option if your social media marketing business also offers PR services. This template looks like your business moves and shakes. It’s got an editorial bent that will offer support for your public relations services and still promote your social media savvy.
The best option if your business has multiple revenue streams. This template is massively inclusive. With 22 page designs, you’re covered for all of your revenue streams to be featured beautifully. It expertly highlights you as well as your business, making it ideal for those who want to rise to the top.
You're Ready to Make a Home For Your Business
I am so excited for your business. I truly believe that social media management is going to be one of the biggest growing fields in the next decade, and I think it’s the perfect solopreneur start up out there. You can do so much with a laptop and your phone.
With this information and the best Showit templates for social media managers now in your grasp, I hope you freaking kill it out there. And, if you want to take your new website to the next level (and have it done in 1-2 weeks) please reach out to me about customizing your Showit Template! I love taking one of these great templates and making it look look completely original to your business and attracting your ideal clients!
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Quietly doing good work in my own little corner of the internet.
Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
