The Best Wedding Planner Website Templates
I worked as a wedding planner (first through a venue and then through my own business) for over 5 years. Because of that and because I still regularly work with wedding planners on their businesses, there are a few hard facts about wedding planners that I know down to my bones:
- You have favorite clients. There are simply some couples that fit your work and design style better than others! Wouldn’t it be great if you could have a way of connecting directly with that perfect-for-you couple?
- You aren’t charging enough. I’d say maybe 10% of the wedding planners I know or work with are actually charging their worth. Despite being truly incredible designers, unparalleled organizers, and masters of turning chaos into the perfect day, you’re probably undercharging for your services. Wouldn’t it be nice to prove to clients (before you even talk to them) that your services are worth exactly what you say they are?
- The last thing you have time for is working on your own business. Multiple weddings, all at varying states of preparedness, potential client meetings, networking events – wedding planning is a task heavy business. That usually means you’re lucky to get your social media posts scheduled and collect reviews from past clients. Wouldn’t it be nice if you could massively upgrade your business with minimal cost and effort?
If you think I’m leading up to something, you’re right. All of these wedding industry woes can be massively helped by having a website that accurately reflects your experience, your style, and your clientele.
Now, the knee-jerk reaction to that is often, “I don’t have the time or finances to undergo a massive website overhaul.” That’s where I want to share a trick of the trade: purchase a Showit subscription (website platform and hosting service), a website template (a designed website that you can tailor to your brand), and then hire me to get it all set up, customize your template to perfection, and launch your brand new website in less than two weeks.
This new site will be attracting your ideal clients (because you picked a great template and I’ve tailored it to call out particularly to them), look so professional and beautiful that raising your prices will seem natural and justified, and it’ll all happen with minimal effort and time from you!
Must Haves for Your Wedding Business Website
The wedding industry is a competitive one. You’ve got to stand out to couple’s who’ve never planned anything like this before and have no idea what they’re doing. That’s where your website can really set you apart. A standout website for wedding planners is one that is visually appealing, informative, and easy to use.
- Home Page : Imagine your homepage as your one chance to sell yourself and your business to recently engaged couples. That means it needs to be gorgeous and functional and informative. You’ve got to have clear navigation (which will help your SEO), share an introduction to your business, and give a prominent call to action (CTA).
- About Page : Wedding planning is a personal business. If you capture your client’s interest on the homepage, they’re going to want to know more about the person who’ll be with them every step of the planning process. Talk both about who you are as a person and what you value as a brand. Share why working with you is superior and your unique approach to wedding planning and design.
- Service Page(s) : Wedding planning is confusing to new couples. What’s the difference between coordination and planning? What does it include? What doesn’t it include? Get deep into the weeds here. Often, you can convert a reader into a client by showing them everything that your service includes: process, deliverables, and cost. I know that there’s a real division with people on whether or not they should put their price on their website. I’ve seen both ways work, so go with your gut or test out both options! Also, service pages are an SEO goldmine.
- Portfolio or Gallery : This is where you can showcase your style and aesthetic. It also let’s clients see if you work in certain venues, what kinds of weddings you plan, etc. Show future clients the quality of work you’re capable of, your style, and how incredible their big day can be.
- Contact Page : This one always surprises me. You have to have this. Not having a contact page is basically like telling people you don’t want to be booked. You need a contact page that’s makes it easy for people to reach out quickly and easily.
- SEO Capabilities : One of the reasons I love creating websites and customizing templates on Showit is the SEO capabilities. Even for my site customization clients I’m able to help their site mapping and site speeds. And, with Showit, I can also help them with some basic SEO titles and meta data. You’re going to start out ahead in the organic search game.
- Blog Capabilities : Even if you don’t want a blog to start out with – which is fine, not everyone needs one – it’s good to have the option down the road. With Showit, I can make a website for you without a blog and still leave you the option to add one whenever they’re ready to start.
- E-Commerce Capabilities : I know that wedding planning is a service-based business, but things change and revenue streams must be added. With a custom Showit website or customized Showit template, you can integrate with Shopify as your business grows.
- Testimonials : This is another thing so many wedding vendors forget to include, but they can have a huge impact in converting sales. You’re sharing word of mouth referrals on your website. People will trust even a stranger’s review, so make sure they get to see it!
- Professional Affiliations : Having an intentional place on your website to share any professional affiliations or credentials or press is key. This establishes you as a professional or even, an expert.
What To Include on Your Website to Set Your Wedding Planning Business Apart
The previous items are what I would consider a solid starting point: not having them will actively hurt your business. This list is about things that will get you ahead. So if you can have everything from the Must-Have list and as many things as possible from this list, your business is going to immediately stand out.
- High Quality Photos: Anything less than a professional photo of a well designed wedding is unacceptable. That sounds so severe, I know, but it’s true! The best part about working in weddings is that you’re going to get great photos every time you plan an event. Become best friends with every photographer, and follow up to ask for photos. Use your best ones on your website, and as better ones roll in, swap out the old ones. Trends and aesthetics change. Keep every image on your website the best it can be.
- Frequently Asked Questions: Remember, your clients are usually completely clueless about the wedding industry. Share some of that industry knowledge with them. It’s going to establish trust and competency. If you get frequent repeat questions to your inbox or during consultation calls, include that in your FAQs.
- A Blog That Benefits Your Clients: So having the possibility of a blog is a must-have, but actually having a blog is a giant boost for your business. Your blog should be a value-add to future clients. Include information about budgeting, etiquette, interesting wedding history, or about what trends are coming up. Blogs are great for SEO and marketing strategies.
- Video Content: I know this one is a hard one to add for most small businesses, but as a wedding planner you’ve got a leg up. If you couples book a videographer, get a hold of those videos. Add them to your site. Video content is prioritized more and more by search engines.
- Scheduling Calendar: If your process includes a free consultation call for potential clients, make it easy to schedule. You can embed a Calendly link easily into a Showit website. This will keep everything simple for the client and expedite that booking process.
IMO The Best Wedding Planner Website Templates
The best option for a planner with some experience who’s looking to uplevel. This template let’s photos take center stage. So if you’ve got the photos from some incredible events, you can use this to your best advantage. The text areas, especially the service pages, are clean and sharp. Your site will look visual interesting but never crowded.
The best overall option. This website template has everything you could want in a wedding planner’s website, no matter your level of experience or client demographics. This template is flexible and can be made to reflect your distinct style. If you can’t make up your mind, choose this template.
The best option for a wedding planner with personality. If your vibe is that you’ve got a big personality or are especially approachable, this is the right style fit for you. This template leans less on luxe editorial design and more on engagement and playfulness. You’ll be able to get your personality to really come across the interwebs.
The best option for a wedding planner who has media aspirations. This one is a little more niche. If you’re a planner (and maybe you’ve been planning for ages) and are wanting to pivot into more weddings that end up in magazines or do more media appearances yourself, this template is a good fit. It has an editorial feel with personal touches. You’ll look like you absolutely belong in a glossy magazine.
The best option for the passionate wedding traditionalist. If beautiful, classic weddings – like ones that feature monograms, chinoiserie, and bows – are your vibe, this template is the right fit. It has a chic, timeless quality that’s going to speak to those couples in particular. It’s also a great fit for a beginner planner.
The best option for planners who offer non-traditional packages. While a photo-heavy website is usually a great idea for a wedding planning website, it’s not always the best. If you offer something beyond the usual coordination and full planning packages, this is a good template for you. It includes lots of space for text, so you can explain your offerings as well as show them off.
The best option for wedding planners who also offer other services. If you’re a wedding planner who offers courses or business mentorship to new planners, this is the perfect template. It’s modern and more streamlined than romantic. You’ll still attract the low maintenance, design-loving couples you love, but you’ll also be able to appeal to fellow industry professionals who you also serve.
You're Equipped to Have A High-Converting Site
I don’t think there’s words to express how much I want your wedding planning business to succeed. I know that sounds like of wild, but, having been a wedding planner, I know the kind of hard-working, no job is too small, visual creative you are. You throw yourself into your work, and you’re good at it. So I want you to succeed! I want you to book the best couples for your business, get to design incredible weddings, and still feel like you love your business.
That’s why I took the time to write this blog about the best wedding planning website templates out. I sincerely hope it helps you grow your business. And, if you’re ready for some help customizing your template to make it look like the website of your dreams, please reach out! I’d love to work with you to make your website great.
Helpful Links
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Quietly doing good work in my own little corner of the internet.
Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
