I worked as a wedding planner (first through a venue and then through my own business) for over 5 years. Because of that and because I still regularly work with wedding planners on their businesses, there are a few hard facts about wedding planners that I know down to my bones:
If you think I’m leading up to something, you’re right. All of these wedding industry woes can be massively helped by having a website that accurately reflects your experience, your style, and your clientele.
Now, the knee-jerk reaction to that is often, “I don’t have the time or finances to undergo a massive website overhaul.” That’s where I want to share a trick of the trade: purchase a Showit subscription (website platform and hosting service), a website template (a designed website that you can tailor to your brand), and then hire me to get it all set up, customize your template to perfection, and launch your brand new website in less than two weeks.
This new site will be attracting your ideal clients (because you picked a great template and I’ve tailored it to call out particularly to them), look so professional and beautiful that raising your prices will seem natural and justified, and it’ll all happen with minimal effort and time from you!
The wedding industry is a competitive one. You’ve got to stand out to couple’s who’ve never planned anything like this before and have no idea what they’re doing. That’s where your website can really set you apart. A standout website for wedding planners is one that is visually appealing, informative, and easy to use.
The previous items are what I would consider a solid starting point: not having them will actively hurt your business. This list is about things that will get you ahead. So if you can have everything from the Must-Have list and as many things as possible from this list, your business is going to immediately stand out.
The best option for a planner with some experience who’s looking to uplevel. This template let’s photos take center stage. So if you’ve got the photos from some incredible events, you can use this to your best advantage. The text areas, especially the service pages, are clean and sharp. Your site will look visual interesting but never crowded.
The best overall option. This website template has everything you could want in a wedding planner’s website, no matter your level of experience or client demographics. This template is flexible and can be made to reflect your distinct style. If you can’t make up your mind, choose this template.
The best option for a wedding planner with personality. If your vibe is that you’ve got a big personality or are especially approachable, this is the right style fit for you. This template leans less on luxe editorial design and more on engagement and playfulness. You’ll be able to get your personality to really come across the interwebs.
The best option for a wedding planner who has media aspirations. This one is a little more niche. If you’re a planner (and maybe you’ve been planning for ages) and are wanting to pivot into more weddings that end up in magazines or do more media appearances yourself, this template is a good fit. It has an editorial feel with personal touches. You’ll look like you absolutely belong in a glossy magazine.
The best option for the passionate wedding traditionalist. If beautiful, classic weddings – like ones that feature monograms, chinoiserie, and bows – are your vibe, this template is the right fit. It has a chic, timeless quality that’s going to speak to those couples in particular. It’s also a great fit for a beginner planner.
The best option for planners who offer non-traditional packages. While a photo-heavy website is usually a great idea for a wedding planning website, it’s not always the best. If you offer something beyond the usual coordination and full planning packages, this is a good template for you. It includes lots of space for text, so you can explain your offerings as well as show them off.
The best option for wedding planners who also offer other services. If you’re a wedding planner who offers courses or business mentorship to new planners, this is the perfect template. It’s modern and more streamlined than romantic. You’ll still attract the low maintenance, design-loving couples you love, but you’ll also be able to appeal to fellow industry professionals who you also serve.
I don’t think there’s words to express how much I want your wedding planning business to succeed. I know that sounds like of wild, but, having been a wedding planner, I know the kind of hard-working, no job is too small, visual creative you are. You throw yourself into your work, and you’re good at it. So I want you to succeed! I want you to book the best couples for your business, get to design incredible weddings, and still feel like you love your business.
That’s why I took the time to write this blog about the best wedding planning website templates out. I sincerely hope it helps you grow your business. And, if you’re ready for some help customizing your template to make it look like the website of your dreams, please reach out! I’d love to work with you to make your website great.
Like most websites, emilypiepenbrink.com uses affiliate links where available, which means I earn a little money if you click through and buy something. As a discerning shopper and business owner, I only recommend products and services that I myself have or would use. You can see my full earnings disclaimer here.
Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.