Why You Need To Be A Podcast Guest and How To Do It
Our creative small business world is all about connections. Podcasts are one of the best ways we connect with others to share knowledge, our stories, our offerings, and our expertise. For any small creative business owner like yourself, being a podcast guest is an incomparable opportunity to showcase your business, connect with your ideal clients, and expand your brand’s awareness.
Pitching yourself as a podcast guest can be game changing for your business. Beyond introducing you to a larger audience, you can reap SEO, networking, and a number of other benefits. I’ll go into deeper detail of why podcast guesting should be a part of your marketing strategy and how to go about getting booked!
Why You Should Be a Podcast Guest
As a new creative business owner, one of the best ways you’re going to grow your brand’s awareness and attract new clients is to pitch yourself as a podcast guest. Here’s why I love them as a part of a brand marketing strategy:
- Increased Exposure: You already know how hard it is to get more people even simply aware of your business; visibility is a prized asset. Podcasts have a large and engaged audience. When you are a guest on a podcast, you are exposed to a whole new group of potential customers. That means is super important to pitch guesting on a podcast in your industry or one where your ideal clients are listening. Podcast guesting is like being invited to speak to a room full of potential clients, allowing you to captivate and convert them with your story and expertise.
- Credibility: Podcast guesting is an effective way to position yourself as an authority in your field. You’ll show potential clients that you’re an expert in your industry. Listeners perceive podcast guests as talented, knowledgeable, and worth knowing. This credibility can significantly influence their perception of your business. This means that you should also find a place on your website and socials to share that you’ve been a podcast guest and where.
- Authentic Connection: Unlike other methods of sharing about your business, podcasts give a unique opportunity to connect with your audience on a personal level. You’re talking to another person, creating an approachable and relatable persona. By sharing your journey, challenges, and successes, you create an authentic connection with listeners. These authentic connections can lead to long-lasting relationships, loyal customers, and brand advocates.
- Networking Opportunities: Podcasts are a great way to network with other business owners and professionals. When you are a guest on a podcast, you have the opportunity to connect with the host and other listeners. That’s why podcasts are a networking goldmine. Appearing as a guest on podcasts opens doors to collaborations, partnerships, and industry connections. You can connect with fellow guests, hosts, and listeners who may share your interests or complement your services. These connections can lead to exciting opportunities for growth and expansion.
- Lead Generation: Podcasts can be a great way to generate leads for your business and drive traffic to your website. When you are a guest on a podcast, you can include a call to action at the end of the episode, such as inviting listeners to visit your website or sign up for your email list. This increased traffic can lead to higher visibility, more inquiries, and potential conversions. By offering valuable resources or incentives to podcast listeners, you can also generate leads for your business.
- SEO: One of the best ways to grown your search engine optimization is to develop more qualified backlinks. This means having more trafficked and respected websites share your website link. When you’re a guest on a podcast, your website is usually linked on that podcast and the blog if there is one affiliated. This is excellent for your SEO growth!
How To Pitch Yourself As A Podcast Guest
Unless you have an inside connection with a podcast host, you’re most likely going to be writing a cold pitch. I know this can give even the most stalwart business owner the sweats. But you can do this. One minute of courage can lead to incredible growth!
(That being said, if you do have a close connection to a podcast host, use it! Even if they’re a little outside your field, try to find some common ground and pitch yourself as a guest. This could help you get more podcast guest appearances.)
When writing a pitch email to a podcast host, there are a few things you should keep in mind:
- Do your research: Make sure to research the podcast before you pitch yourself. This will help you to determine if you are a good fit for the show and if your audience would be interested in hearing from you. It will also help you know the host’s name, which you should include in your pitch! If you can talk about a specific episode you like, even better.
- Be clear and concise: Your pitch email should be clear and concise. State your name, what you do, and why you would be a good guest for the show. You’ll see more in the pitch email below that you can use.
- Offer value: What value can you offer the podcast’s listeners? Think about what you can teach them or what insights you can share. I’ve had some clients develop three “talks” that they have roughly outlined. That way they can give three different options to podcast hosts.
- Make it easy to say yes: Make it easy for the podcast host to say yes to your pitch. Include a link to your website and social media profiles, and make sure to provide your availability. It’s also great to share how you’ll promote the episode where you’re a podcast guest.
Also, remember at the other end of your email is a person. Be kind and patient! They’re working on growing their creative business same as you, so be your best self.
Examples of Pitch Emails for Podcast Guesting
Pitch Email Example
Dear [Podcast host name],
My name is [Your name] and I am the owner of [Your business name with link to site]. I am a [Your job title] and I have been in business for [Number] years. (If you haven’t been in business long, give another quantified fact. Like, I’ve worked on # of projects or been featured in X or have # of followers).
I am a big fan of your podcast and I listen regularly. (If you have a favorite episode, put it here and say why.) I am writing to you today to inquire about being a guest on your show.
I believe that my expertise in [Your area of expertise] would be of interest to your listeners. I can talk about [List of topics you can discuss].
I am also a great storyteller and I am confident that I can provide your listeners with a valuable and informative interview.
I have attached my website and social media profiles for your reference. I am available at your convenience to discuss my pitch in more detail if that would be helpful.
Thank you for your time and consideration.
Pitching yourself as a podcast guest is a great way to increase your exposure, establish your credibility, and network with other business owners and professionals. It’s also a great way to grow your brand’s awareness! If you are a new creative business owner, I encourage you to pitch yourself as a podcast guest. It might seem a little nerve-wracking, but it’s going to push your business to new places.
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Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
