Our creative small business world is all about connections. Podcasts are one of the best ways we connect with others to share knowledge, our stories, our offerings, and our expertise. For any small creative business owner like yourself, being a podcast guest is an incomparable opportunity to showcase your business, connect with your ideal clients, and expand your brand’s awareness.
Pitching yourself as a podcast guest can be game changing for your business. Beyond introducing you to a larger audience, you can reap SEO, networking, and a number of other benefits. I’ll go into deeper detail of why podcast guesting should be a part of your marketing strategy and how to go about getting booked!
As a new creative business owner, one of the best ways you’re going to grow your brand’s awareness and attract new clients is to pitch yourself as a podcast guest. Here’s why I love them as a part of a brand marketing strategy:
Unless you have an inside connection with a podcast host, you’re most likely going to be writing a cold pitch. I know this can give even the most stalwart business owner the sweats. But you can do this. One minute of courage can lead to incredible growth!
(That being said, if you do have a close connection to a podcast host, use it! Even if they’re a little outside your field, try to find some common ground and pitch yourself as a guest. This could help you get more podcast guest appearances.)
When writing a pitch email to a podcast host, there are a few things you should keep in mind:
Also, remember at the other end of your email is a person. Be kind and patient! They’re working on growing their creative business same as you, so be your best self.
Pitch Email Example
Dear [Podcast host name],
My name is [Your name] and I am the owner of [Your business name with link to site]. I am a [Your job title] and I have been in business for [Number] years. (If you haven’t been in business long, give another quantified fact. Like, I’ve worked on # of projects or been featured in X or have # of followers).
I am a big fan of your podcast and I listen regularly. (If you have a favorite episode, put it here and say why.) I am writing to you today to inquire about being a guest on your show.
I believe that my expertise in [Your area of expertise] would be of interest to your listeners. I can talk about [List of topics you can discuss].
I am also a great storyteller and I am confident that I can provide your listeners with a valuable and informative interview.
I have attached my website and social media profiles for your reference. I am available at your convenience to discuss my pitch in more detail if that would be helpful.
Thank you for your time and consideration.
Pitching yourself as a podcast guest is a great way to increase your exposure, establish your credibility, and network with other business owners and professionals. It’s also a great way to grow your brand’s awareness! If you are a new creative business owner, I encourage you to pitch yourself as a podcast guest. It might seem a little nerve-wracking, but it’s going to push your business to new places.
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Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.