A resource page on your website is the mark of a fully thought out website. It means you’ve thought about how your website integrates and works with your overall business plan. Because the truth is that if you add a resource page to your website, you make more money.
Within my industry of graphic and web design, everyone has a resource page. We work so heavily with software and programs that we started adding an archive of that information to share with our clients. I’m a business owner who works with other business owners, so if either of us has a tip about how to streamline things, we’re going to share!
Now, I’m encouraging all of my clients to include a resource page in their website. It not only is a great source of information for your clients, but it’s also an easy way to include affiliate income for products you genuinely love and use. It’s completely a win-win.
Why You Should Add A Resource Page To Your Website
1. Establishing your experience within your industry and as a business owner
Conveying to website visitors that you are an expert (aka highly qualified and experienced) in your field, is a process. You can share industry organizations, offer a problem solving lead magnet, and share your portfolio. And you can fortify that expertise by also sharing your industry resources with people.
By sharing your preferred software, platforms, and shops within your industry to website visitors, you demonstrate that you work in this field. You know what’s good. You know what’s needed. You know what other people should know. The definition of an expert.
2. Offering valuable industry information to your potential clients
I love sharing great programs and professionals with my clients. My resource page includes several items and businesses that I know will help small creative business owners. It’s a value that I’m offering for free.
But for my clients, I include a resource library. It’s an expanded version of my resource page that includes other businesses, services, and products that I have seen make a difference in my business.
3. Strengthening brand loyalty
Sharing information freely helps people trust you. It’s that simple. So creating a resource page that’s essentially an easy archive for your website visitors to get extra help in your area of expertise will help them think of you as a resource. It can lead to long term brand loyalty.
4. Developing a potential backlink hub
One of the pillars of SEO growth strategy is developing backlinks to your website. A resource page is a great way to do that.
You can share your resource page with people around your field who serve a similar demographic, letting them know that they can include your resource page in their resources, etc. You’ll help give them content, it develops backlinks for your website, and you may even reach a new audience.
5. Adding a passive revenue stream to your business
The best part about including a resource page in your website design is that you can use it to add a passive revenue stream to your business. Whether you’re recommending software platforms or brands you love, you can use an affiliate link to their website. I love this because I know that I’m recommending products I use in my business, but I’m also getting a piece of their pie for helping someone else find them.
What To Add To Your Resource Page
1. Your most helpful business blogs
Keep people on your website, by sharing some of your most popular and most helpful blogs. Give a short description of what they’ll get from each post.
2. Another opportunity to sign up for your newsletter.
Because your lead magnet is serving your audience by helping them solve a problem, it is a resource. Include it on your resource page and mention that you’ll be sending other helpful information via your newsletter.
3. A list of your favorite business tools and platforms.
Share the brands and products you love within your industry. This should still be helpful and relevant to your audience. Not everything should be an affiliate link, however. Be sure that you’re actually being helpful.
4. Link to your Amazon shop and/or LTK shop.
We all have finds that we love. Little treasures that we’ve discovered on the interwebs. Why not share them with this audience who is developing a digital relationship with you.
Where To Share Your Resource Page
1. Social Media (especially Pinterest)
Be sure to include your resource page on your link in bio as well as in posts where it’s helpful and relevant to your following. You never know who is looking for a solution one of your resources can give.
2. Your blog posts
Anytime you reference something on your Resource page in a blog post, be sure to link to it. This will help keep people on your site and help a reader find more information.
3. In Client Onboarding workflows
Again, I love sharing my resources with my clients. This is a great place to expand your resources to be all encompassing.
4. Newsletters
Add links to your Resource page in your newsletter. You can use it organically when discussing something on your Resource page, but I also recommend including a link to it at the bottom of your newsletter where you share other important links.
Helpful Links
- Get all my small business resources
- Work with me on your brand and website design
- Shop my illustrations and graphics
- Find inspiration on my Pinterest
- Connect with me on Instagram
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Elevate your diy brand design
Having been a visual designer for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty, beauty, and joy. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. When I’m not designing website templates, brands or illustrations, I’m getting my glitter shoes metaphorically muddy with my own artistic pursuits.
Hi, I'm Emily
from one wild heart to another.
Website & Graphic Designer
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No paywall, no vague notions - just practical ideas and advice for your creative small business.
I'm sharing what I know in the clearest ways I know how. Because I genuinely believe the world is a better place with more creative businesses.
