Okay, you’ve got a great new website (hopefully a template or custom site from me), and now you’re ready to find more ways to make sales and grow. One of the things, I ask my travel brand clients to work on while I design their website or customize their website template is a lead magnet. Lead magnets are a free download with valuable information for your ideal client that they receive after giving you their email. I’m sure you’ve signed up for one before; I know I have. So, here’s a list of successful lead magnet ideas for travel brands to help you get started.
The goal of a lead magnet is for you to display your value to potential clients. You offer them something excellent for free, and in return, they agree that you can send them emails. While a great lead magnet will take you some time and energy to create, it’s going to be well worth it. Being able to connect with potential clients over and over again is almost an invaluable gift for any travel brand.
In the section below, I’m going to rattle off a ton of lead magnet ideas for travel brands, specifically for those who work with clients who distinguish themselves as “travelers” instead of “tourists.”. So how do you choose the one that’s right for your brand and your business services?
1. Think About Your Ideal Client.
You should know who your ideal client is. If you don’t, spend a little time analyzing who you most often work with (especially those you enjoy working with), and try to put yourself in their shoes. What are they interested in? What’s going to be the most helpful to them right now? Your lead magnet should be specific to your target audience and niche. This will help to ensure that it is relevant and valuable to the people you are trying to attract.
2.Create Something That Adds Value To Your Reader’s Lives.
There is no purpose creating a lead magnet that is generic or that you’ve seen your aspirant peers offer. You need to stand out and show that you and your business are going to add value to your potential customers’ lives. Your lead magnet can help build trust in your business. Share some industry knowledge. Share a few of your favorite things or your best buys. Give your readers some real help. If you think the knowledge is too valuable to just give away, that’s probably the best, most irresistible lead magnet.
3. Make It Simple To Sign Up For.
We’ve all been in the same situation where we want to sign up for a business’s lead magnet, but then they ask for way too many details or we have to take too many steps. I don’t want anything that badly. In this era of healthy skepticism about oversharing online, I am not passing on anymore of my personal info than necessary.
That means your lead magnet should require no more than a first name and an email address. Keep everything super simple. On the backend of your email marketing platform, you’ll also want to set up that workflow so that clients don’t need to do any more than click submit. Then, the email with the freebie should go directly to them.
When you’re designing (or hiring a professional to design) your lead magnet, make sure to add lots of links back to your website and your contact information. Your lead magnet needs to keep leading people back to you. You want to stay in their mind!
Growing your email audience is a game changer for your travel brand because it allows you to foster a direct and intimate connection with your specific audience. An audience, that after one successful trip, is going to come back to you again and again. Email marketing allows for personalized communication, the ability to share exclusive content, tailored promotions, and curated experiences that resonate with your unique travel lovers. You’ll be able to share information about your business as well as demonstrate the values of your travel brand.
A well-nurtured email audience offers travel brands a community to showcase their insider knowledge, unveil limited offerings, and maintain a sense of exclusivity, all of which are pivotal in the world of travel, where people want to set themselves apart from “tourists.” These lead magnets for travel brands could usher in a new era for your business.
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