Successful Lead Magnet Ideas For Travel Brands
Okay, you’ve got a great new website (hopefully a template or custom site from me), and now you’re ready to find more ways to make sales and grow. One of the things, I ask my travel brand clients to work on while I design their website or customize their website template is a lead magnet. Lead magnets are a free download with valuable information for your ideal client that they receive after giving you their email. I’m sure you’ve signed up for one before; I know I have. So, here’s a list of successful lead magnet ideas for travel brands to help you get started.
The goal of a lead magnet is for you to display your value to potential clients. You offer them something excellent for free, and in return, they agree that you can send them emails. While a great lead magnet will take you some time and energy to create, it’s going to be well worth it. Being able to connect with potential clients over and over again is almost an invaluable gift for any travel brand.
How To Choose The Right Lead Magnet for Your Travel Business
In the section below, I’m going to rattle off a ton of lead magnet ideas for travel brands, specifically for those who work with clients who distinguish themselves as “travelers” instead of “tourists.”. So how do you choose the one that’s right for your brand and your business services?
1. Think About Your Ideal Client.
You should know who your ideal client is. If you don’t, spend a little time analyzing who you most often work with (especially those you enjoy working with), and try to put yourself in their shoes. What are they interested in? What’s going to be the most helpful to them right now? Your lead magnet should be specific to your target audience and niche. This will help to ensure that it is relevant and valuable to the people you are trying to attract.
2.Create Something That Adds Value To Your Reader’s Lives.
There is no purpose creating a lead magnet that is generic or that you’ve seen your aspirant peers offer. You need to stand out and show that you and your business are going to add value to your potential customers’ lives. Your lead magnet can help build trust in your business. Share some industry knowledge. Share a few of your favorite things or your best buys. Give your readers some real help. If you think the knowledge is too valuable to just give away, that’s probably the best, most irresistible lead magnet.
3. Make It Simple To Sign Up For.
We’ve all been in the same situation where we want to sign up for a business’s lead magnet, but then they ask for way too many details or we have to take too many steps. I don’t want anything that badly. In this era of healthy skepticism about oversharing online, I am not passing on anymore of my personal info than necessary.
That means your lead magnet should require no more than a first name and an email address. Keep everything super simple. On the backend of your email marketing platform, you’ll also want to set up that workflow so that clients don’t need to do any more than click submit. Then, the email with the freebie should go directly to them.
Successful Lead Magnet Ideas for Travel Brands
- Exclusive Travel Guides: Choose the most popular three locations of your clients from the last year and offer downloadable guides featuring luxury destinations, insider tips, and hidden gems. If it’s proven to be popular with your recent past (or favorite) clients, the odds are good that you’ll reach more of the same people by focusing on those locations. Again, be sure to give away your best info.
- Luxury Travel Itineraries for X: For a very specific or exclusive location, provide sample itineraries for high-end vacations, including top activities, dining, and accommodations. Give this a marketing bent so that you’re showing people how to change their travel to Madrid, for example, from a basic trip to a luxurious one for very little cost difference. When you make it sound like luxury trips are more possible, you’ll get more interest.
- Luxury Hotel Reviews: Provide a collection of in-depth reviews and recommendations for top luxury hotels around the world and make sure to dispel myths of how only the 1% can afford them. A luxury trip is interesting to most people, and you have the exclusive knowledge on how they can plan a luxury hotel stay and, more importantly, feel like they belong there.
- Private Jet Travel Brochures: Private jet travel often feels completely out of reach. By offering a tantalizing lead magnet about how to find and book and make the most out of private jet travel, you’ll stir a lot of interest. And that means a lot of email addresses.
- Travel Trends Report: People who want to travel more, want to make sure they’re booking a trip of a lifetime, so offer a report on the latest trends and innovations in travel. Talk about what trips or locations are moving out of style or are costing more than they are worth, and then give people an idea of where they should go instead and why. Be sure to mention how you can help them book that trip to make it one they’ll never forget.
- VIP Access Tips: As a travel expert, you have knowledge people want! Provide tips and tricks for securing VIP access and special privileges. Remember that you probably don’t even think about how much you do versus what a novice traveler does, and try to really stack up some tips.
- Travel Style Quiz: The data is in, and apparently the internet loves a quiz. People will give you their email address at the drop of a hat if you give them a quiz. So come up with a quiz to help clients choose their next trip, and get ready to start sending emails to all your new subscribers.
- Exclusive Local Experiences for X: If there’s a locale that you love and visit often, or one that is popular among your clientele, share off-the-beaten-path recommendations for that place. Things you can’t find on a blog. This can not only help you find new clients, but your clients that have been to and loved that trip, may book you for a second one.
- Destination Expert Interviews: All too often we travel and despite our best efforts, still stay on the surface of a location. Share expert interviews from historians, chefs, locals, artists, and more from a specific location. This shows how knowledgeable you are and sets you up as a thought leader among your competition.
- Personal Travel Consultation Offer: This is a great freebie, and a great way to make initial contact with potential clients. Even if you offer another lead magnet for your email list, I recommend adding this option as well- you’ll get connected with potential clients you know are ready to book.
When you’re designing (or hiring a professional to design) your lead magnet, make sure to add lots of links back to your website and your contact information. Your lead magnet needs to keep leading people back to you. You want to stay in their mind!
Growing your email audience is a game changer for your travel brand because it allows you to foster a direct and intimate connection with your specific audience. An audience, that after one successful trip, is going to come back to you again and again. Email marketing allows for personalized communication, the ability to share exclusive content, tailored promotions, and curated experiences that resonate with your unique travel lovers. You’ll be able to share information about your business as well as demonstrate the values of your travel brand.
A well-nurtured email audience offers travel brands a community to showcase their insider knowledge, unveil limited offerings, and maintain a sense of exclusivity, all of which are pivotal in the world of travel, where people want to set themselves apart from “tourists.” These lead magnets for travel brands could usher in a new era for your business.
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Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
