Sun + Stars Party Boutique
BRAND DESIGN, PACKAGING
Sun + Stars Party Boutique is an online party supply shop, but one that has plans to begin financing a brick and mortar store. This rebranding was important for both reinvigorating sales after a year of quarantine and also for enticing investors.
Because the majority of their customers are Gen Z and Millennial women, the branding needed to feel current. A monochromatic palette and bold fonts make the brand seem exciting, playful, and confident.
For their party shop packaging, I kept the focus on the font by crafting cheeky phrases that are the entire design. Since the company will continue to sell online, there is a shippable box design and an in-store shopping bag design. This allows customers to feel like their experience and purchases are unique.
View more work here.
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Quietly doing good work in my own little corner of the internet.
Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
