Information & Ideas for 
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Brand Design

Brand Design: BAR(D)

This summer Shakespeare concept is playful, inventive, and a little irreverent. A perfect combination in theatre marketing.


Lavender Fields Designs

BRAND DESIGN + CUSTOM WEBSITE DESIGN The elements of this design are rooted in this interior designer’s love for soft linens, light neutral palettes, and an affection for all things French.


Sun + Stars Party Boutique

BRAND DESIGN, PACKAGING Sun + Stars Party Boutique is an online party supply shop, but one that has plans to begin financing a brick and mortar store. This rebranding was important for both reinvigorating sales after a year of quarantine and also for enticing investors. Because the majority of their customers are Gen Z and […]


Stephanie Baker, Realtor

BRAND DESIGN, STATIONERY Stephanie Baker is a Chicago-based realtor who specifically focuses on art-forward clients. She needed a new brand that felt modern but also set her apart from the city’s myriad of traditional home sellers. I developed a realtor brand design that was inspired by French artist Henri Matisse’s cut shapes. These abstract forms […]


Vidov West Salon

BRAND DESIGN Vickie Vidov has been styling hair in NYC for decades, and she has built a successful business and devoted client following. Following the chaos of 2020, she opened a new salon in the West Village and needed a rebranding that felt like fresh start without losing the heart of her business.  Collaborating with […]


Huntsville Shakespeare

BRAND DESIGN, MARKETING COLLATERAL, ARTS MARKETING Huntsville Shakespeare, or HSV Shakes, is the brain child of two actor-educators, who wanted to create more opportunities for artistic endeavors in their community. While summer Shakespeare festivals are popular and crowd-pleasers, HSV Shakes set out to be more intrepid and inclusive in both it’s performances. They seek new […]


Jayde J. Smith Events

BRAND DESIGN, SOCIAL MEDIA DESIGN, MARKETING COLLATERAL Jayde started her own business after working several years for other event planning firms. She needed branding, a printed booklet that acted as advertisement and investment guide, stationery for handwritten notes to beloved clients, and Instagram story templates. She wanted her wedding planner brand design to convey her […]

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