Jayde J. Smith Events
BRAND DESIGN, SOCIAL MEDIA DESIGN, MARKETING COLLATERAL
Jayde started her own business after working several years for other event planning firms. She needed branding, a printed booklet that acted as advertisement and investment guide, stationery for handwritten notes to beloved clients, and Instagram story templates. She wanted her wedding planner brand design to convey her experience and reflect the importance she places on hospitality and approachability.
I created a sophisticated, feminine palette that is both appropriate for her high-end wedding clients and corporate partnerships. The neutral and blush color scheme is balanced by a single houndstooth shape that lends structure and organization.
After designing her brand design, I moved on to her website. The intention was to create a beautiful, approachable space for brides to get comfortable with Jayde and be encouraged to connect.
View more work here.
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Quietly doing good work in my own little corner of the internet.
Having been a visual artist for over 10 years, I know that every part of a brand (even the parts that are often unseen) deserve to be expressed with honesty and beauty. I am happiest standing behind the scenes, creating every design and detail for focused and intentional business owners. I created EP Design to stand beside visionaries and thought leaders who are fueled by joy.
