If you haven’t yet, pause here and go read my blog about which Showit templates are best for wedding planners. If your killer lead magnet is on a less-than-great website, it’s not going to do you any good. And in the wedding industry, looks are crazy important. But you already knew that. So, here’s a few of the best ideas for lead magnets for wedding planners.
Why Lead Magnets are So Powerful for Your Wedding Planning Business
If you’re a little hazy on what a lead magnet is, not to fret. Lead magnets are a free download with valuable information for your ideal client that they receive after giving you their email. I’m sure you’ve signed up for one before; I know I have.
The point of a lead magnet is for you to dangle a valuable freebie to potential clients. You offer them something truly worthwhile for free, and in return, they agree that you can send them emails. A great lead magnet should take you some time and energy to create, but it pays off in the long run. Being able to connect with potential clients over and over again is almost an invaluable gift for your business.
As a wedding planner, you have a very unique business because most of your clients are required by a venue to obtain your services, but most of your clients also have no idea what they’re doing. That means you need to stand out as being competent, trustworthy, and valuable very quickly. Those couples are looking to make a decision fast, and any extra reason you can give them to love you is great.
So add to your marketing plan by creating a sincerely valuable lead magnet. I mean it when I say valuable. Don’t gate keep. Don’t offer something they can already find online. Make something that is helpful. Answer questions that you often get from couples. Offer information unique to the geographic area that you serve. Here’s some ideas.
The Best Lead Magnet Ideas for Wedding Planners
- A Completely Comprehensive, Ultimate Planning Checklist: There are a lot of sub-par versions of these floating around the internet. If you want to do this, make it incredible. Be so comprehensive that it stuns people. Make it look so good, that couples are excited to print it out. Tease some of the best pages of it on your social media to entice couples to sign up.
- A Digital Wedding Budget Planner: If you’re a whiz at excel or Google Sheets, create a digital budget planner. It needs to have all of the automated formulas and whatnot (can you tell this is not my area of expertise) included. Take videos, showing how it can be used and tease them all over your socials. Couples love to know their budget is in good hands.
- Wedding Vendor Comparison Guide for Your Area: This is helpful because you’re going to weed out anyone not planning a wedding in your area. That means anyone who signs up for this lead magnet is a warm lead that you need to follow up with. Be comprehensive in including vendors and star those who you’ve worked with before and highly recommend.
- Wedding Timeline Template: If you can whip up a truly great one of these on Canva, this is a great option. Make something that looks beautiful that couples can use for their own planning purposes. The goal is to show that you’re an incredible organizer and planner. So start them off with something great.
- Book of Wedding Color and Design Palettes: This needs to be a hefty book. Showing only five trending palettes is weak, won’t build trust, and will mean that you have to make another version in a year. Show me 30 or more palettes. Give some really concrete ideas for what seasons or type of venue each palette works in.
- Wedding Invitation Wording Guide: Wedding invitations often feel like a manners minefield. Give 10 or more ideas on how you can word a wedding invitation. Give options for formality as well as for fun so that you can appeal to lots of couples.
- A Book About How To Be a Gracious Wedding Couple: Remember that your couples most likely have never been engaged before. This entire process, stage of life, is brand new. Writing a small booklet about how to be a gracious couple during this season of life can connect you emotionally with couples. That will help build trust in your business.
- A Comprehensive Engagement Journey Photography Shot List: There are lots of free lists for photos for your wedding day, so turn that on its head a bit. Give your couples 101 ideas of photos they should take while they’re engaged. They can be meaningful or silly or mark milestones. This is playful and still shows your care for your clients.
- A Discount Booklet for Places That Offer Deals for Couples Getting Married: Everybody loves a deal when planning a wedding. If you can take the time to collect a selection of online shops or major box stores that offer wedding planning couples a discount, pile it all together for a massively impactful lead magnet. Advertise this far and wide.
- Honeymoon Planning Guide: So much of the focus is on planning the big day, that the honeymoon often gets forgotten until the last minute. Find a creative way to help couples plan for their honeymoon while they plan for their wedding.
- The Guide to the Best and Worst Wedding DIYs: If you’re a planner who works with couples who often DIY part of their big day, this can be a valuable resource to your demographic. Share your experience with what DIYs add value and actually save money and which DIYs don’t pay off in the long run.
- A Wedding Style Quiz: Quizzes are a great way to build your email list. We can’t help it, we all love a quiz. Make a 10 question quiz that helps couples determine their wedding aesthetic. At the end you can give workable ideas for how they can implement that style into their big day.
- Marriage License and Wedding Legal Requirements for Your Area: Most couples are clueless about this part of the wedding planning process. Help give some sound, practical advice about what they legally need to do to be married and when they need to do it. This is a very helpful lead magnet for a wedding planner.
- Guide to Writing Your Wedding Vows: Most people struggle with speech-writing, so give a helping hand. Create a booklet that has prompts, mad-libs, whatever to help couples write their own vows. The more ideas you can give them, the better.
- Downloadable Wedding Illustrations: If you’re a good doodler, put it to use. Create 6-10 original wedding illustrations that you can share. Let couples know that they can use the illustrations on their invites, day of signage, etc. This is a playful and visual way to connect with couples.
These lead magnet ideas can help wedding planners attract engaged couples, demonstrate your well-earned expertise, and build a valuable email list. The key is to offer valuable, relevant content that addresses the specific needs and interests of potential clients in the wedding planning journey. If it’s not something someone would pay for, it’s not your best option. And I want you to have the best lead magnet you possibly can!
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I believe we are called to a life of creativity, and I’m trying to show up for that every day. When I’m not designing website templates, brands or illustrations, I’m getting my glitter shoes metaphorically muddy with my own artistic pursuits. I’m a maker, a quilter, a Christmas enthusiast, a baker, and a truly abysmal (but passionate) gardener.
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